THE BRIEF

Launch Avon’s presence on TikTok, bringing the benefits of their newest product, Unlimited Instant Lift Mascara, to life.

THE SOLUTION

We launched the #LiftLockPop Branded Hashtag Challenge, inviting TikTok users to dance along to our bespoke track, as we lifted their lashes into a pair of sparkling eyelashes.

To kick start the #LiftLockPop filter, we tapped into TikTok’s creator catalogue, working with key beauty, fashion and lifestyle influencers and well-known TikTok creators including Scarlett Moffatt from GoggleboxRyley IsaacRikki Sandhuu, Elizabeth Wosho and Damilola Adejonwo. The creators demonstrated the product’s benefits, encouraging TikTok users to show off their own looks and take their lashes to new heights.

The hashtag has nearly 4.5 billion views to date, with over 1000 TikTok contributors.

@ryley

#ad THIS MASCARA.. Seriously LOVE 💜  @avon_uk #LiftLockPop

♬ Avon Lift Lock Pop – AVON
@avon_uk

@senorfenty uses our Unlimited mascara for full, lifted lashes 😍 Tag us in your #LiftLockPop challenges ✨ #AvonByMe #WatchMeNow

♬ original sound – AvonUkOfficial