Avon: #LiftLockPop

THE BRIEF Launch Avon’s presence on TikTok, bringing the benefits of their newest product, Unlimited Instant Lift Mascara, to life. THE SOLUTION We launched the #LiftLockPop Branded Hashtag Challenge, inviting TikTok users to dance along to our bespoke track, as we lifted their lashes into a pair of sparkling eyelashes. To kick start the #LiftLockPop […]

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