Develop an exciting creative launch for Subways newest addition to the menu, Ultimate Cheesy Garlic Bread. The launch must have a look and feel of its own, strong enough to sit alongside the launch of a widely anticipated Vegan product launch.
With Internet memes already well on-board with celebrating the delectable cheesiness of garlic bread, we wanted to join in on the conversation with a celebration of our own. This campaign used inspiration from the weird and wonderful world of surrealism, taking the hero product and placing it in these incredible dreamlike scenes.
We created a range of unusual “Happy Places” all made possible by tasty garlic bread, and asked people to get involved. Our audience responded to the posts with primarily positive sentiment, breaking engagement records for the brand.
We also got influencers involved, asking them to create their own Happy Places via the template on our Instagram Stories.