Subway: Ultimate Cheesy Garlic Bread

THE BRIEF Develop an exciting creative launch for Subways newest addition to the menu, Ultimate Cheesy Garlic Bread. The launch must have a look and feel of its own, strong enough to sit alongside the launch of a widely anticipated Vegan product launch. THE SOLUTION With Internet memes already well on-board with celebrating the delectable cheesiness […]

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Coca-Cola: Perfect drinking shot

THE BRIEF Create an engaging OOH advert that drives fans to the Coca-Cola social pages, while also driving positive sentiment. THE SOLUTION It takes a special kind of pose to create the perfect Coca-Cola drinking shot, so we asked fans to submit their own attempts, for a chance to appear on our digital billboard. We […]

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Fox Crime: Legends

THE BRIEF Create an on air campaign for Fox Crime’s newest drama, Legends. THE SOLUTION This campaign put the focus on lead actor, Sean Bean, along with the mysterious tagline “Lived a million lies”. This campaign won a Silver Promax BDA for best on-air program campaign.

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Fox Crime: Rogue

THE BRIEF Create a campaign of promo videos that celebrate the strong female lead. THE SOLUTION I put a focus on Thandi Newton, being the recognisable name in the show, and put a spin on the typically male dominated genre. This campaign won a Gold Promax BDA for best drama campaign.

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Fox: Agatha Christie’s Empire Under the Sun

THE BRIEF Create a 30” promo that generates relevance with younger audiences, even though it is an older film. THE SOLUTION I gave this Agatha Christie classic a brand new spin, with the freestyling talent of Detective Poirot. This promo won a Silver Promax BDA for best editing.

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Fox Crime: The case of the illusive F.C 

THE BRIEF With a limited budget, and sensitive crime-related content, I was tasked to create a teaser launch campaign for a brand new channel in South Africa, Fox Crime. THE SOLUTION After looking at the different ways in which the crime genre had been used in film and tv, I realised that film noir detective […]

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National Geographic: Africa’s Wild Kingdom Reborn

THE BRIEF Conceptualise and create a print and on air campaign for National Geographic’s new documentary series “Africa’s Wild Kingdom Reborn”. The campaign should tell the heartbreaking story about the history of the Gorongosa National Park and it’s residents. THE SOLUTION In order to set this series apart from other educational content on the channel, […]

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FedEx: ATP The Ultimate Delivery

THE BRIEF Promote FedEx’s brand partnership with the ATP (Men’s Tennis) and reward fans with tickets to the Nitto ATP Finals at The 02. THE SOLUTION In order to raise awareness about the sponsorship we worked with the world’s leading tennis freestyler, Stefan Bojic. We challenged him to a series of tasks, all to be […]

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Subway®: Wrapstars

THE BRIEF Develop a creative solution to launch the brand new Subway® wraps across social media and PR. The creative solution should showcase the great value for money, with ‘Double the Meat’ and a ‘Bigger is Better’ angle. The activity should appeal to a 19-34 male skewed audience and fit with the bolder US brand […]

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Subway®: Craver Savers

THE BRIEF Develop a creative solution to launch Subway® Savers Menu on social media. The creative solution should showcase the low price point (without direct reference) and shouldn’t dictate the time of day people can enjoy the menu. THE SOLUTION With a menu jam-packed full of indulgent deliciousness, we positioned these new menu items as […]

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Avon: 60th – A New Generation Calling

THE BRIEF As part of an agency pitch for Avon we were tasked with creating a campaign to celebrate the brands heritage and 60th Birthday whilst looking to refresh the brand for a new audience. To do this  the campaign should act disruptively and communicate Avon’s unique retail model, without alienating the existing audience. THE […]

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