THE BRIEF

Promote FedEx’s brand partnership with the ATP (Men’s Tennis) and reward fans with tickets to the Nitto ATP Finals at The 02.

THE SOLUTION

In order to raise awareness about the sponsorship we worked with the world’s leading tennis freestyler, Stefan Bojic. We challenged him to a series of tasks, all to be completed with the iconic O2 arena serving as a backdrop. Each of these challenges brought aspects of Fedex’s offerings to life, showing off Speedy Delivery, Accuracy and Ultimate Delivery.

We engaged with fans asking them to guess how the final challenge would end in order to win! The video content brought to life #GameChangingDelivery in a bold new way for our client allowing fans to see a much more exciting side of the brand.