THE BRIEF

Create an engaging OOH advert that drives fans to the Coca-Cola social pages, while also driving positive sentiment.

THE SOLUTION

It takes a special kind of pose to create the perfect Coca-Cola drinking shot, so we asked fans to submit their own attempts, for a chance to appear on our digital billboard.

We posted instructions on social media, and on the digital billboard with our CTA. Over the next few weeks, we displayed all the entries as honorary Coca-Cola models – a true indication of the diverse Coca-Cola fan family.