FedEx: Oddly Satisfying Hub
THE BRIEF Launch Avon’s presence on TikTok, bringing the benefits of their newest product, Unlimited Instant Lift Mascara, to life. THE SOLUTION We launched the #LiftLockPop Branded Hashtag Challenge, inviting TikTok users to dance along to our bespoke track, as we lifted their lashes into a pair of sparkling eyelashes. To kick start the #LiftLockPop […]
FedEx: ATP Performance Zone
THE BRIEF I was briefed to create social content that would remind small business owners of FedEx’s amazing hub technology during peak season – a particularly chaotic and stressful time for business owners. THE SOLUTION With “oddly satisfying” videos taking over social media, we created a series of satisfying animations – designed to show off […]
Coca-Cola: Perfect drinking shot
THE BRIEF Following the success of the Ultimate Delivery the year before, we were asked to promote FedEx’s brand partnership with the ATP (Men’s Tennis) and reward fans with tickets to the Nitto ATP Finals at The 02 in a new and exciting way. THE SOLUTION We worked with a mobile game developer to design […]
Fox Crime: Legends
THE BRIEF Create an engaging OOH advert that drives fans to the Coca-Cola social pages, while also driving positive sentiment. THE SOLUTION It takes a special kind of pose to create the perfect Coca-Cola drinking shot, so we asked fans to submit their own attempts, for a chance to appear on our digital billboard. We […]
Fox Crime: Rogue
THE BRIEF Create an on air campaign for Fox Crime’s newest drama, Legends. THE SOLUTION This campaign put the focus on lead actor, Sean Bean, along with the mysterious tagline “Lived a million lies”. This campaign won a Silver Promax BDA for best on-air program campaign.
Fox: Agatha Christie’s Empire Under the Sun
THE BRIEF Create a campaign of promo videos that celebrate the strong female lead. THE SOLUTION I put a focus on Thandi Newton, being the recognisable name in the show, and put a spin on the typically male dominated genre. This campaign won a Gold Promax BDA for best drama campaign.
Fox Crime: The case of the illusive F.C
THE BRIEF Create a 30” promo that generates relevance with younger audiences, even though it is an older film. THE SOLUTION I gave this Agatha Christie classic a brand new spin, with the freestyling talent of Detective Poirot. This promo won a Silver Promax BDA for best editing.
National Geographic: Africa’s Wild Kingdom Reborn
THE BRIEF With a limited budget, and sensitive crime-related content, I was tasked to create a teaser launch campaign for a brand new channel in South Africa, Fox Crime. THE SOLUTION After looking at the different ways in which the crime genre had been used in film and tv, I realised that film noir detective […]
FedEx: ATP The Ultimate Delivery
THE BRIEF Conceptualise and create a print and on air campaign for National Geographic’s new documentary series “Africa’s Wild Kingdom Reborn”. The campaign should tell the heartbreaking story about the history of the Gorongosa National Park and it’s residents. THE SOLUTION In order to set this series apart from other educational content on the channel, […]
THE BRIEF Promote FedEx’s brand partnership with the ATP (Men’s Tennis) and reward fans with tickets to the Nitto ATP Finals at The 02. THE SOLUTION In order to raise awareness about the sponsorship we worked with the world’s leading tennis freestyler, Stefan Bojic. We challenged him to a series of tasks, all to be […]